The virtual space of nooyoon’s pavilion is experienced through each visitor’s personal device. this transformation is nowhere more evident than in the 2020 dubai korea pavilion, an opportunity to share korea’s philosophy of advancement through technology with viewers from around the world. nooyoon design defines ‘mobility’ as the process by which a user becomes a creator. in the near future, the distinction between creators and users will become even more nebulous. creators are increasing exponentially, creating new value that never existed before. through social network services (SNS) such as youtube, instagram, and facebook, users are publishing media at an unprecedented rate. through the advancement of technology and the increased accessibility of information, anyone can become a creator. however, nowadays, creators and users are almost equally numerous. In the past, there have generally been more users than creators – a large number of people used the resources, information and tools created by a small number of creators. at the limit of this physical growth in size, the physical space expands to a virtual one. this reflects the inability of a physical space to accommodate the exponential expansion of information. as a physical space, the box inflates in all directions. Organizers expect 25 million visitors between 20 October 2020 and 10 April 2021, with 70 per cent of visitors coming from outside the UAE – the highest proportion of international visitors in the 168-year history of World Expos.Nooyoon’s proposal for korean pavilion at expo 2020 dubai provides a space that is both physical and virtual. To date, 190 nations have confirmed their participation in Expo 2020. The structure will be instantly recognizable to Expo visitors and spark their interest to further explore the pavilion. We look forward to welcoming our brothers and sisters from the Kingdom as they join us for the first ever World Expo to be held in the Middle East, Africa and South Asia region.”Ĭonstruction of the pavilion, designed by Boris Micka Associates, began in early February 2019. Her Excellency Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General of Dubai Expo 2020 Bureau, said: “The Kingdom of Saudi Arabia’s pavilion at Expo 2020 will offer visitors a chance to experience the country’s rich heritage and culture, while demonstrating how our region is working together to create a better future for everyone. “This extraordinary and innovative design perfectly captures the determination of the Kingdom to fulfill its promise of being an ambitious nation while conveying a message of dynamism and partnership to the world,” said His Excellency Mohammed Al-Tuwaijri, Minister of Economy and Planning and Chairman of the Supervisory Committee for the Kingdom of Saudi Arabia’s participation in Expo 2020 Dubai.Īl-Tuwaijri added: “All Saudis can be proud of the vision that this ground-breaking pavilion will deliver to the world, and we look forward to inviting global citizens to share in the exciting story of our thriving and vibrant society.” The facade opens like a large window into the future, soaring into the sky and reflecting a society deeply rooted in its culture with unlimited ambition.īalancing the richness of the nation’s history, culture and natural wonders with the boundless energy and creativity of its people, the pavilion will immerse visitors in an experience of the Kingdom’s transformation - a country where rich tradition, ambition and innovation are shaping its, and the world’s, future.Ī path will take visitors through displays that highlight Saudi Arabia’s openness to business and tourism, and its desire to forge links and collaborate with other countries to create a better future for everyone. The distinctive and memorable structure symbolizes the Kingdom’s welcoming character, heritage and unlimited drive. The pavilion will be second in size only to that of the UAE, covering an area the size of two football pitches. The Kingdom of Saudi Arabia on April 14, unveiled the design of its pavilion for the Expo 2020 Dubai.
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